Joy Wilson was listening to Drake when she took my call. She needed the perfect lyrics to scrawl in icing on pancakes for her Drake on Cake Instagram page. It was three days before Wilson, 35, launched her nationwide book tour for her third book, Joy the Baker's Over Easy: Sweet and Savory Recipes for Leisurely Days. The Instagram post would promote her brunchy book's release March 21. This kind of savvy, playful cross-promotion in social and traditional media didn't exist when Wilson jumped in nine years ago. (more...)
from Chowhound » Food News http://ift.tt/2nE5zbd
via IFTTT
No comments:
Post a Comment