Water is water, right? Au contraire, my friend. If the disaster of toxic levels of lead and iron in the water in Flint, Michigan, has taught us anything, it's that clean water is not only a basic human necessity, it's a right. Yet companies are always trying to improve upon what already exists (for most people in the United States). Enter the detox water and energy water trends. These smart waters target marketers' holy grail: health-conscious consumers with a few extra bucks. (more...)
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