Target is famous for having, well, everything. Like a brick and mortar Amazon, you can wander in for a 6-pack of socks walk out with a car full of who knows what; clothes, electronics, home goods, and plenty of snacks. All Targets and Super Targets have incorporated full services grocery departments over the past several years so it shouldn’t come as a huge surprise that the brand is set to launch their own flagship line of food and groceries dubbed “Good & Gather,” at all 1,800 locations this fall.
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Similar to others like Whole Foods’ 365 line and Trader Joe’s many subbrands (Trader Giattos, Trader Jose’s) Good & Gather will run the gamut with everything from ready-to-make salad kits to dairy products, dips, snacks, cereals, and much more. The goal for the mega-retailer is to offer customers a line of quality, healthy foods free from artificial flavors and sweeteners at their famously low prices.
Target
“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” said Stephanie Lundquist, Target’s President of Food and Beverage, “we really wanted the brand to represent the quality and the value that guests can expect.”
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The first Good & Gather brand will be available starting September 15, of this year and by 2020 Target hopes to have more than 2,000 products in stores making it the retailer’s most sprawling internal brand to date. The line will be marked by four sub-labels; kids, organic, signature and seasonal, which will all live under the God & Gather brand umbrella. According to the brand’s official press release, the new line will not replace Target’s existing limited signature food labels like Market Pantry, and Simply Balanced.
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