The high-intensity sweetener (HIS) market is a study in contrasts between Western and Eastern consumers—with one going sour, while the other stays sweet. Although new, natural sweeteners like stevia extract are gaining ground, consumption of high-intensity sweeteners as a class is growing at a negligible rate in North America and Europe, due, in part, to the decline in carbonated soft drink consumption in these regions. In contrast, demand for the entire range of high-intensity sweeteners remains strong in Asia, according to new research from IHS Markit (NASDAQ: INFO), the leading global source of critical information and insight.
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